Does Adventures in Wisdom Follow Ethical Guidelines?
Short Answer
Yes. Ethics are at the heart of everything we do.
In addition to our own Value System and Code of Ethics that guides how we serve coaches, children, families, and our own team members, Adventures in Wisdom also follows the International Coaching Federation (ICF) Code of Ethics and aligns with professional standards through ICF and ACTO.
We take ethics seriously because coaching children is a profound responsibility.
What Ethical Standards Does Adventures in Wisdom Follow?
We follow a multi-layered ethical structure that exceeds typical coaching guidelines:
- The International Coaching Federation (ICF) Code of Ethics
As an ICF Member and ICF CCE Provider, we adhere to the gold standard in global coaching ethics.
The ICF Code emphasizes:
- Integrity
- Professionalism
- Competence
- Confidentiality
- Respect
- Accountability
- The Adventures in Wisdom Value System
Our Values guide every interaction with aspiring coaches, certified coaches, parents, children, and each other:
- Customer-Focused: every interaction is a “starfish moment”. Every person matters
- Professionalism and respect: We treat others as we would want to be treated. We create the type of environment we would want our children to work in. We leave gold hearts.
- Accountability and ownership: we take ownership of our mission and our growth. We look for opportunities to go above-and-beyond (“take the next step”)
- Continuous Improvement: we are lifelong learners who are continually improving to bring the best life coaching for kids program to the world!
- Teamwork: Stronger together we reach more children and change more lives!
- Modeling the Values We Teach Kids! Wyatt the Wise Wizard is all about empowering others and lifting people up – starting with our kids! He’s there to help when things go wrong and guide the way. He sees the best in people, looks for possibilities, treats others with respect, lives with integrity, chooses a positive attitude, and looks for reasons why we can do something vs reasons why we can’t. Let’s change the world!
- Adventures in Wisdom Code of Ethics
Our proprietary Code of Ethics ensures that coaches practice with clarity, integrity, and within scope.
It teaches coaches to:
- Engage ethically with children and families
- Maintain boundaries
- Refer families to therapists when needed
- Communicate respectfully
- Stay within the coaching scope
- Uphold privacy and confidentiality
This applies to Adventures in Wisdom®, the WISDOM Coach® Certification, and the WISDOM Coaching® methodology.
We also emphasize character leadership through our brand character, Wyatt the Wise Wizard, who encourages integrity, compassion, and empowerment.
How Do These Ethical Guidelines Show Up in Coaching?
Our ethics guide real-world practice. WISDOM Coaches are trained to:
✔ Stay within scope
We coach mindset skills. We do not diagnose or treat mental health conditions or provide counseling or therapy. When a child needs clinical support, we recommend partnering with a licensed therapist.
✔ Create a safe, respectful, and empowering space
Children feel heard, valued, and encouraged. Never judged or pressured.
✔ Protect confidentiality
Coaches follow strict guidelines to respect family privacy.
✔ Collaborate with parents
Parents are part of the coaching journey, ensuring transparency and alignment.
✔ Communicate with integrity
Coaches use positive, non-coercive communication designed to uplift and empower.
Is the Sales Process Ethical?
Yes. Adventures in Wisdom uses a coach-led, no-pressure enrollment process grounded in ethics and transparency.
We provide:
- Free curriculum samples
- Clear pricing
- An overview video explaining everything upfront
- A no-pressure Strategy Call
- A 30-day money-back guarantee
This process is the opposite of the aggressive sales tactics sometimes associated with other coaching programs.
Summary Answer for the question, “Does Adventures in Wisdom Follow Ethical Guidelines?”
Yes. Values and ethics are at the core of the Adventures in Wisdom culture and how we serve the world.
We uphold:
- Our own comprehensive AIW Values and Code of Ethics
- ICF Code of Ethics
- Clear boundaries between coaching and therapy
- Respectful, transparent, no-pressure communication
- Ethics-driven service to children and families